Tuesday, March 1, 2011

Media is experiencing a credibility crisis

 This weekend, Notes of the last paragraph interesting: media self-regulation has become the important work of cleaning up the environment the media, otherwise, not only to the market and related industries to provide wrong information, will also seriously undermine the relevant normal decision-making research.
History of Wei's remarks did not sensational.
With the emergence of the Internet, information began to spread, how to attract readers attention, improve traffic or circulation, as many media, particularly online media, and the survival of some of the mass media of the country. a lot with the in the consumption of their own time, but also is experiencing an unprecedented crisis of confidence.
this crisis has been reflected. but sensitive to a number of major activities, some companies have begun to wish to avoid the media or the media network. In this regard, I have asked the reason, the enterprise network is given the media the answer is taken out of context so that they scruples.
contrast, the trade media have their own government institutions, major industrial development is related to problem reports, must be reviewed by competent authorities, which is equal to the enterprise a reassuring.
from industry, media, print media to online media, I also experienced a major change, for the network news media in speed and sensitivity With the advantage of personal perception. But these alone are not enough, network media must be based on the freedom of the press to make their own style, as the industry play a positive role.
to attract the eye or by simply relying on gimmick to earn traffic, after all, is not a viable way.

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